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![DIG BLK.png](https://static.wixstatic.com/media/ddf7fa_f9dc97b9b8d74f1e8c534324b1f49077~mv2.png/v1/fill/w_301,h_305,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/DIG%20BLK.png)
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MILLER LITE
HOLD TRUE.
ASK
Create a multi-tier campaign that leveraged Miller Lite's liquid credentials as well as connecting emotionally and building brand affinity with the consumer.
INSIGHT
Hispanics prefer a light beer that doesn't fill them up and gets in the way of them having a good time with friends.
IDEA
We created a product fococused campaign that spoke to Miller Lite's clean taste, smooth finish and only 96 calories. Making it the perfect beer you can enjoy with friends.
ASK
​
Build onto the multi-tier campaign by communicating Miller Lite's liquid credentials in high sociability moments.
insight
​
Hispanics prefer a beer that doesn't fill them up and gets in the way of them having a good time with friends.
idea
​
We created a product-focused campaign that spoke to Miller Lite's clean taste, smooth finish and only 96 calories. Making it the perfect beer for a good time.
ASK
​
The ask for this tier of the campaign was to connect the brand with the consumer on a deeper emotional level.
insight
​
We are our happiest when we can be ourselves - true to who we are - our people, our culture, and ultimately ourselves.
idea
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In Fred’s neighborhood “bodega”, everyone is welcomed and encouraged to be themselves, therefore anything can happen.
For world champion boxer Juan Manuel Marquez and old habit becomes hard to break.
What’s inside is what truly defines a person.
Many Latino males pride themselves in possessing unparalleled confidence.
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