Whatever goal I’m chasing, I never assume it’ll be easy. I know there’ll be hurdles, moments when I’ll feel like giving up, slowing down, or taking the easy way out. But I keep digging—digging deeper and harder to get it done. I’ve come to terms with the fact that challenges are just part of the journey. I don’t have to like them, but I do have to face them head-on.
The truth is, we’re often our own biggest obstacle, but we’re also capable of far more than we think—if we’re willing to dig deep within ourselves. That’s where you’ll find the mindset to embrace discomfort, drive change, and unlock your full potential.
Dig every single day with grit and determination, and you’ll discover exactly what you’re looking for.
I was born in Mexico, where I ran the streets in my early youth before moving and being raised in the United States. It’s this biculturalism that allows me to switch between both cultures, providing the ability to effectively tailor messages for multiple markets as well as the total market. Couple this biculturalism with being an idea junkie has led me down an outstanding advertising journey contributing to the growth and recognition of brands such as AT&T, Coors Light, Miller Lite, Burger King, NBA, General Mills, Procter & Gamble, Nestle, and Continental Airlines, among others. A long time veteran of idea chasing has netted me over 100 international, regional, and local awards.
Abe in Guadalajara Mexico
CANNES LIONS
ONE SHOW
NEW YORK FESTIVAL
CLIO AWARDS
EFFIE AWARDS
LONDON INTERNATIONAL AWARDS
ARF DAVID OGILVY
ANA AwarDS
New York Festival AME
AD AGE CREATIVITY AWARDS
EL OJO DE IBEROAMÉRICA
AAF DISTRICT & NATIONAL
USH IDEA AWARDS
FIAP AWARDS
SAY HELLo
Abe Garcia
Chief Creative Officer
Dieste
LA // Dallas // NY
Omnicom Network
Suite 3200
1999 Bryan St.
Dallas, Texas 75201
M. 210.275.4208
© 2000 DIG, Abe Garcia, All Rights Reserved